The Question for Me - What is it Going to Take For Me to Get Out of Middle School?

The Question for Me - What is it Going to Take For Me to Get Out of Middle School?I was thinking a lot about the new Esperanza Rising essay samples and the question came to mind, 'What is it going to take for me to get out of middle school?' All I know is that if I don't find something to really engage me in a specific subject, I'm going to become bored and do nothing. And I would be very unhappy.I love essays, I love writing and I love reading about other people and about their lives. But my feelings can't stand that someone else has figured out what I'm going through and is giving me information that will help me with what I'm going through.How did Esperanza come up with these? From what I can tell, they are a private company based in Florida. Their aim was to give an introduction to the method of how to use the power of the internet and how to utilize them to help students and teachers. Which is why it was imperative that students and teachers would use it as they find it benefici al to them and also how they would be able to turn around their entire learning process.They are trying to get bigger by saying that they will be able to help more than just the teenagers. Why is that important to you?One of the main concerns is because there is so much emphasis on the importance of using the internet. The way I see it, the truth is that what is really most important to the world is getting things done. Getting things done with a good amount of ease and also without too much effort. I think that is what a lot of teenagers want right now.It's almost like the rush and the excitement of actually success, which most teenagers are looking for. Not only can they use it to be in the school and even on the football team, but it can also be used for other things that may not be listed here.My advice is, if you want to make it as an adult, get yourself a way to using this method. There are many choices out there to help with your journey of becoming successful, and if you are willing to go through what I am, then go for it.

Deceptive Advertising Essay - 1503 Words

Marketing Term Paper Deceptive Advertising Deceptive advertising has been around since the beginning of time and still prevalent today. Sometimes it is done unknowingly by an advertiser, however more often than not; it is done with the intent to mislead the consumer making deceptive advertising a relevant marketing ethics issue. Deceptive advertising is a growing trend among business in our society. This trend includes directly trying to deceive consumers into thinking that they are getting something great but in reality they are getting nothing. All age groups are targeted by deceptive advertising it is just a matter of how consumer savvy you are. Almost all companies are guilty of this crime, including Phillip Morris Tobacco, weight†¦show more content†¦Over the years the Federal Trade Commission has taken action against many business accused of engaging in deceptive advertising. If Federal Trade Commission investigators are convinced that an ad violates the law, they usually try to bring the violator in voluntary compliance. If that doesnt work, the Federal Trade Commission can issue a cease-and-desist order and bring a civil lawsuit on behalf of people, who have been harmed. Consumers often have the right to sue advertisers under the state consumer protection laws. For example, someone who buys a product in reliance on a deceptive ad might sue in small claims court for a refund or join others to sue for a huge sum in another court. Companies use different models for advertising. According to David Gardner (1975) there are three types of deceptive advertising. Fraudulent advertising which is an outright lie, false advertising which involves a claim-fact discrepancy, such as not disclosing all the conditions to receive a certain promotion or price, and misleading advertising which involves a claim-belief interaction (Assael, 1998). An example of claim-belief deception is the Warner-Lambert Listerine case. The label on the Listerine mouthwash bottle stated Kills Germs By Millions On Contact i mmediately followed by For General Oral Hygiene, Bad Breath, Colds and Resultant Sore Throats.Show MoreRelatedDeceptive Advertising1524 Words   |  7 PagesMarketing Term Paper Principles of Marketing MKT 2423 Angela Hanson Deceptive Advertising Deceptive advertising has been around since the beginning of time and still prevalent today. Sometimes it is done unknowingly by an advertiser, however more often than not; it is done with the intent to mislead the consumer making deceptive advertising a relevant marketing ethics issue. Deceptive advertising is a growing trend among business in our society. This trend includes directly trying to deceive consumersRead MoreEssay on Deceptive Advertising2477 Words   |  10 PagesDeceptive Advertising As a consumer in a world of constant advertising messages being flashed before my eyes, I am always wary of the truth of those messages that I see. It is terrible when consumers see an advertisement, whether it is in a magazine, television or any other medium, and they decide to make a purchase only to find out they are not getting what they originally planned or have to pay more than they had expected. Deceptive advertisements have been a problem since the early days ofRead MoreDeceptive Commercial Speech and Advertising Essay1035 Words   |  5 PagesDeceptive Commercial Speech and Advertising According to the commercial speech doctrine, only deceptive speech that is considered commercial may be regulated. General deceptive speech is not commercial, may not be regulated. When deciding what may and may not be regulated, it is important to understand the subtle differences in what is considered commercial and non commercial speech. An analyzation of false advertising would give further understanding to the notion of commercial speech and how itRead MoreA Brief Note On Misleading And Deceptive Advertising1472 Words   |  6 PagesFor the last two months I’ve covered the topic of â€Å"false and deceptive advertising†. This month I’ll move over to another topic†¦ â€Å"How to avoid making Marketing mistakes†. In the first few articles I wrote last year, I spent time laying out the process of developing a sound marketing plan. We all know it takes a significant amount of time and effort to put a plan together. A good marketing plan can help lau nch a new business or grow an existing one. It’s important to make sure you try to avoid theRead MoreIs Evidence Important For Advertising?1120 Words   |  5 PagesIs Evidence Important in Advertising? With the rise of technology and the widespread use of the internet in their everyday lives, consumers are currently being exposed to more advertisements each day than they were before. As people become more connected to goods and services through their computers and smartphones, ads are getting more facetime with the public. As advertising is gaining a larger foothold in our cultural consciousness, it is important to ask the question: Does it matter if advertisementsRead MoreEthical Issues Of Health Care Marketing1034 Words   |  5 Pagesmarket place. Therefore, competitive edge and gaining market share is key to an organizations success. False or deceptive representation in advertising is illegal under both federal and state law. The deception need not be intentional for the advertisement to be deemed misleading. For this reason, organizations must provide marketing materials in a truthful and non-misleading advertising approach. In summary to Quinn’s (2008) article, organizations need to be able to market and advertise theirRead More Marketing Ethics Essay663 Words   |  3 Pagesmanagers to utilize their moral values ethically are advertising, packaging and labeling, and global marketing.   Ã‚  Ã‚  Ã‚  Ã‚  Advertising is the most criticized of all micro-marketing activities (McCarthy 643). What is considered as unfair or deceptive advertising is very difficult to pinpoint, because times have changed and continue to change on a day to day basis. What one person may consider unfair or deceptive may not be unfair or deceptive to another person. There are no clear cut guidelinesRead MoreEssay on Advertising Regulations857 Words   |  4 PagesAdvertising Regulation Abstract Advertising today comes in various forms of information such as television, newspaper, Internet, etc. With all these types of outlets of advertising, these regulations are put into place for the industry to follow on what can be put out there for the different type of audiences the advertising can affect. There are many types of advertising that these regulations pertain to for example tobacco and children. Currently, the market isRead MoreDeception in Advertising to the Society865 Words   |  3 Pagesmany forms that may include propaganda, dissimulation, distraction, concealment, camouflage and even self-deception (Carson, 2010). Advertising and Deception The most common form of deception is the use of misleading or false statements in commercial transactions. This is referred to as deceptive or false advertising. False advertising is any promotion or advertising, which misrepresents the characteristics, nature, geographic origin or quality of services, goods or commercial activities (Helmer,Read MoreMarketing Ethical Behavior And Government Regulation1128 Words   |  5 Pagesmarketing which can assist them in attracting new customers and investors. It can involve truth, accuracy and good taste in advertising and products that may damage health. In addition government regulation ensures that consumers and their rights are protected and to also clarify the responsibilities and rights of business. Government regulation includes deceptive and misleading advertising and implied conditions. Depicting why in marketing ethical behaviour and government regulation are important. Global

Sociology Paper - 2018 Words

Option B Movie Analysis Watching movies is a leisurely activity enjoyed by many people. Not only are movies enjoyable to get a good laugh, cry, or just to relax to, but there are many things to be learned from movies as well. For this project I choose to examine two movies from a sociological perspective. The two movies I chose are, Law Abiding Citizen and 8 Mile. Law Abiding Citizen Law Abiding Citizen is a story of a man who takes justice into his own hands after the legal system fails to bring justice on the murderer of his wife and children. Instead of convicting the murder for a longer sentence, the lawyer plays it safe by making a deal with the murderer to convict for a shorter sentence; which in turn keeps his conviction†¦show more content†¦Throughout the movie he murders more people that failed to bring his families murderer to justice. It is interesting to analyze the deviant acts by Howard Becker’s definition of deviancy. In the beginning of the movie a woman and daughter are murdered and the reaction I had towards the killer was disgust and anger. Later on in the movie when Clyde murder’s the murderer, it is much more graphic scene but my reaction to the act was not disgust and anger. In this scene I feel that I, as well as other viewers understand his motives. Both of the individuals I interviewed felt the same way. By Howard B ecker’s definition the more graphic and torture some murder in this case was less deviant because of our reaction to the act. Clyde turned to deviancy. I feel that his deviancy relates to Robert Merton’s strain theory. Robert Merton’s strain theory analyzes what happens when people are socialized into desirably cultural goals but denied the institutional means to achieve those goals. Merton uses this term to explain why good people turn to crime. I believe this relates to Clyde because before the crime, he was a productive member of society, he supported his family and worked as an engineer. Unfortunately the justice system did not provide the institutional means of providing him closure on the crimes committed. He then felt the need to take action and provide justice himself. Another concept that goesShow MoreRelatedReflection Paper On Sociology And Sociology2171 Words   |  9 PagesAs I reflect on sociology 100, I realized that this is truly a course that opens up one s mind. I admire the fact that this course really going to teach me a lot. I was really scared to take this class because h onestly I had no idea what Sociology is? I never took this class but my professor made it easy and he made very clear that how we can keep an A in the class and what he expects from us. The first week of the class was just about the syllabus and what chapter we gonna cover throughout theRead MoreSociology Paper 2893 Words   |  4 Pagespractice is contained in this paper based on the information gleaned from Lee’s article Eating Christmas in the Kalahari. I list excerpts from the article and our textbook to illustrate my views. Also, I address how the tribe is an agent of socialization and is a representation of Gemeinschaft. I talk about the difference between mechanical social solidarity and organic solidarity and how it relates to the tribe and values like humility. Status is also mentioned in this paper both how the bushmen viewRead MoreSociology: Gattaca Movie Paper1638 Words   |  7 PagesRuben Arrieta Professor McGinnis Sociology 101 11 November 2010 Gattaca Gattaca is a movie that contains a very interesting society. As in all societies, discrimination exists and it is primarily between two groups. The valids, as they are called here, are the dominant group who oppress the group known as the invalids, which is the group consisting of the less privileged individuals. However, in this society, privileged and less privileged does not refer to the individuals in terms of wealthRead MoreSociology Paper on the Move the Departed1135 Words   |  5 Pagesindividual can change their identity through socialization, and how that identity affect both affects their behavior and the behavior of larger social groups. Works Cited Anderson, Margaret L. and Howard F. Taylor. Sociology: The Essentials, Sixth Edition. Belmont: Wadsworth, 2009. The Departed. Dir. Martin Scorsese. Perf. Leonardo DiCaprio, Matt Damon, Jack Nicholson. Warner Bros., 2006.Read MoreSociology Paper The Other Wes Moore 1356 Words   |  6 Pagesbeen his† (Moore, 2010, front cover). The Other Wes Moore is about two guys with the same name but end up going down totally different paths in life, hence the quote. In this paper it will discuss the novel, The Other Wes Moore, describe their social location, and describe the sociological perspectives used in sociology and analyze excerpts from the book using each of the three sociological perspectives. Social location is the combination of social factors which locate someone in society (HenslinRead MoreAcademic Reflection Paper : Sociology Of Deviance1184 Words   |  5 PagesAbdulrahman Alkhalaf Academic Reflection Paper 1 Sociology of Deviance What are the â€Å"ABCs† of deviance? Why are all three regarded as types of deviance? How can sociologists refer to traits or characteristics that are â€Å"not the person’s fault† as instances of deviance? Is this fair? Is it sociologically meaningful? What about belonging to a particular racial, national, or ethnic category--can this be regarded as a form of deviance? Why or why not? 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The slow melodic notes of the piano echo through the theater and out walks the singer dressed in an all lace number and a shawl showing more skin than covering. It is evident that this event is definitely for theRead MoreSociology Paper877 Words   |  4 PagesWhile genetic management of foods can be traced throughout history, the modern phenomena of GMOs and transgenic plants have come to light in just the last few decades. In today’s modern society, the science of biotechnology and the process of genetic modification are developing throughout the planet. As of 2004, 8.25 million farmers in 17 countries were using genetically modified crops. Today, approximately two- thirds of all food offered in supermarkets has been genetically modified. However, theRead MoreSociology Re flection Paper1201 Words   |  5 PagesSociology Reflection Paper When I first decided to go back to school at the ripe age of 33, I had no idea what I wanted to study. I had recently closed my Pedorthic business and needed a change. Due to my fulltime job and five children, I decided taking online courses would fit into my hectic schedule. In High School I enjoyed taking Sociology and Psychology so I figured those two classes would be fun and interesting to start with. Not only have I enjoyed this class, I have decided to major in

Jetstar Marketing Strategies †Myassignmenthelp.com

Question: Write an essay onEvaluation of the Jetstar marketing strategies. Answer: Jet Star Airways is an Australian aviation company that offers the air travel service to those who have never been able to manage to pay to fly by giving every day, all day, low fares. Obviously, Jet stars market goal is a low-cost transporter, as its main aim as an aviation company is to entrust to offering a high-quality flight experience with an affordable price (Paley, 2005). Even though through the domestic soul shares, Jet star is presently graded third largest airlines, it offered a service to about 16% passengers on the whole in 2009. Their low price has advanced jet stars ranking while 2006. It is marked that Jet star needs to improve their ranking as it falls after Virgin Blue as well as Qantas (Yu, Cadeaux, Song, 2013). The distribution channel of Jet Star allows the consumers to contact with their products in certain ways like newspaper advertisements, travel agents, online travel agents, Jet stars online website booking service, Jet Star outlets, telephone reservations and so on. In current years, Jet star has expected to enlarge or enhance the number of destinations accessible to the customers. Jet star is enclosed with an enormous diversity of consumers who have been creating a center of attention to this aviation company for different reasons (Holden, 2006). It is very much clear that Jet Star hold their flight destinations according to inhabitants density. Though it is, of course, has resulted in the barring of many famous destinations in Australia. Unluckily, there are numerous problems regarding the fights delay and cancellations and also reported with the quality of service. Three companies are involved with it are Tiger Airways, Qantas, and Virgin. The jet star had started working its domestic services in 2004 as well as international services in 2006. Jet stars competition is with Virgin Blue and Tiger Airways. This company offers low priced fares in comparison with other companies like Virgin Blue as well as Tiger Airways. Jet star's mar ket sections consist of different buyers, whose needs; demands vary according to one's behavior and characteristics. This Jet Star aviation product offers a service to about 14 international companies and performs about 2400 flights in a week. Thus, Jet star is well-known for its low priced flight fares as well as Jet Star should only focus on their continuing selling of their products by a mixture of different sellers, but their actual Jet star product should not change according to their increasing in market shares.Internal analysisThis research offers an internal analysis of the famous airline in Australia is the Jet Star. Jet star can highly compete with the Virgin Blue company, but eventually, they both are the service company. Jet star's correlated marketing strategies and methods which will create the difference between the market loser' as well as market leader'. This analysis will describe a possible solution to some strategic matters tackling the companies to uphold its lo cation and to protect its lucrative in the domestic market (The market for domestic conservatories, 2011). Earlier, Qantas started progressing emails and carrying the customers biplanes and enlarge the destinations universal such as Asia, Australia, America, Europe, and Africa. Qantas offers full service to their clients. Jet star is the additional of Qantas, which mainly focuses on the low priced fares of flights. The jet star has a strong business strategy and also concentrates on the low priced fares of flights. Explanation of two non-financial performances The non-financial returns are that the Jet Star company has come back to profitability after a tough performance in the domestic market against the Tiger Airways and the Virgin Blue, as well as narrowing of failures from its Asian joint ventures (Hussain Islam, 2003). Qantas's resources outcome hung to a causal pretax profit of $81 million for six months that ruined December 31 from a $16 million thrashing in the year-earlier era. The new consequence for Jet Star comprised a pretax profit of $63 million in the domestic market because for the improvement of the yields.Jet star's profits rose about seven percent on power growth of four cents. The company said that returning of the fare and increasing yields stopped primarily from capacity moderation in the southeast Asia and Australian markets.Discussion of two potential risks of implementing the Jetstar marketing strategyThere are various a risk in Jet star marketing strategy is that it is in shape with the endorsement of economic ex pansion, tourism and replacing people into different regions. In some region, there is a downturn, and so it is quite severe in some rural areas. Jet star's network is consistently increasing at the outflow of Qantas, and flying into a new location. Jet star needs a lot of maintenance. However, the aircraft have a worrying amount of potential catastrophes they are a marketing dreadful (Al-Rodhan, 2009). Jet star's low paid pilots uphold the maximum standards of their profession and do not encompass safety. Moreover there are more risks that can affect the organization particularly. Jetstar is providing service in the domestic areas of Australia for a long period of time. But the main problem is that the rate of the journey is same for all. It is a problem because there are various passengers with different financial condition and jetstar is providing service in different region of the country. So this can be considered as a high risk for the organization. Justifications of the marketing strategies Every organization, whether it is large scale or small scale, has their marketing strategy. Organization needs time to make their strategy, and when it is finished, the roadmap is set for meeting the marketing goals. Jet star Company has chosen several strategies to develop new routes. The course that has been made by Jets star offers the strongest opportunities to develop the market and real differences to local economies. Airline Jets star has the four new regional destinations (Bikker van der Linde, 2016). It has a 17 percent share in New Zealand domestic airline market. Jets star organization operates Airbus A320 jets to Auckland, Wellington, Dunedin, and Queenstown. Organization offers jobs to the pilots and fulfills their goals (The Airline market, 2001).The Company needs to stay competitive for the development of the marketing plan. The target market is necessary for the products to sell. A marketing plan provides complete demographics of the target market such as age, locati on, education and needs (Cohen, 2006). The advertising, promotion, publicity helps in marketing strategy. It allocates responsibilities and timelines for each marketing so that everyone comes to know what they are doing and when. Better position in the market is required for the success of a brand or product. Goals can b achieved only by proper planning. The progress of the Jeter organization is essential for the success and in achieving the goal. Meeting customer needs is the major role of the group. The new products, its flavor or taste are all judged by the customers (Young Aitken, 2007). Flexibility is crucial to adjust the growth the team if any hidden events happen. Companies must spend their money wisely with a structured marketing plan; staying within budget. The marketing strategy of the organization brings many other organizations closer. The marketing strategy achieved the desired result. Planning helps the organization to reach and make a profit. Principles of Marketing Specialization The term Specialization is a method of production of business, area or company that focuses on the production for the limited scope of products and services to gain better degrees within an overall system. Several countries, for example, specialize in producing the goods and services that are inhabitants of their part of the world (Copley, 2010). They also do trading for other goods and services. This specialization has the source of global trade, as few countries have enough production to be self-sustaining (Helpman, 2011). It is also an agreement inside a community, an organization or a larger group where the members are fit for activity, and they have the responsibility for its execution. Differentiation The company wanted to make sure it was offering differentiation by adding price to the product without raising the price for the buyers. The marketing strategy of business try to make their product exclusive to stand out from competitors (Krstic Becic, 2011). For example, a person in his/her town can open a coffee shop or a restaurant, for the strategy that the products or services will be accepted by the local community. It creates more sales or more distinct market segments (Castre n, Osbat, Sydow, 2006). Firms like Maruti- Suzuki uses differentiated marketing strategy to attract all segments. Other examples are Hyundai or Microsoft. Company resources should have the market with different sizes, brands or products. Wholesalers and retailers are right with it because it helps them to reach different consumers, allows order and promotes private labels. Segmentation Market Segmentation is the process in which the company develops marketing strategies to help them to understand the portions of markets that are different from one another. Its objectives are to design a marketing mix that matches the expectations of the purchaser in the targeted segment (McDonald Dunbar, 2013). Few companies supply the needs of an entire market and choose those companies who are best prepared to handle. The four factors that affect market segment are in the following ways:- 1) Identification of the segment 2) Measurability of the size 3) Accessibility for the product 4) Appropriateness of the policies and resources of the company Market segmentation strategies are based on four basics:- 1) Behavioral 2)Demographic 3) Psychographic differences 4) Geographical differences Concentration The marketing Concentration means to concentrate on the needs and wants of the organization's key stakeholders (Phillips Freeman, 2010). It shows the customer awareness and preferences, how the firm can influence them and the organization should have profit. The organization must have a full concentration in advertising, marketing sales and public relations. It gives scope to the students who are interested in marketing management career. It also takes up a concern strategy to make marketing efforts and specific market segment. For example, the manufacturer of Relish watches has chosen to concentrate on the luxury segment of the watch market. The organization is supposed to concentrate also on the market development, product development and market penetration to extend the company (Meyer Thu Tran, 2006). 4Ps of marketing E. Jerome McCarthy has coined the word 4PS. It is used by the marketing companies, branding agencies and web design companies all over the world.Product Out of th e four Ps of marketing, the product is first. A product can be tangible or intangible. When a company is producing a new product in the market, they must check the product quality. The product should attract the people with its unique features. Packaging must be eye-catching. The brand name plays a great role for the good (Albu Griffith, 2006). The product must be of good size and variety. Warranty and guarantee of the product are crucial for the customers to buy the product. For example- like eye comic Kajal, it is a good price, smudge free and stays for 7hours. Price It plays a most important role in buying decisions. Price determinations must have profit target, supply, demand, and marketing strategy. A market is a place for competitions of the product. The Same product may vary in prices in the different marketplace (Smith, 2011). The price should be based on market research so that the people are more likely to buy the products. Seasonal discounts attract the people to buy the products in cheaper. For example- 21% discount off for six bottles of Tupperware or discount in restaurants for dinner table on Sunday. Promotion When the product is ready to go out in the market, it needs promotion. Promotion is done for the product or service. It looks at many ways in a marketing agency. Promotion attracts people to buy the product. Promotion contains elements like personal selling(door to door), publicity making news story about the product, advertising in roads or shops, direct mailing to customers from companies (example- Dominos pizza.) Place The place is very vital for putting the right product in the right place and at the right time. An expensive site is required for selling the product so that the customers are attracted towards it. The place is the distribution of products and also to make a profit (Nuseir Madanat, 2015). The ideal location is needed to draw the attention of the people. In today's place sometimes the real deal does not happen in web, it needs the primary place for the people to buy the product. Conclusion The marketing strategy of Jets star company has shown the various ways of planning. It shows how the organization has developed different ways for the achievement. Jets tar Company offers many pilots or cabin crew for jobs. The body makes a marketing plan to make a business profit. The mentioned company has chosen several strategies to determine the organization. If the organization is not able to make a good decision, then they must face higher loss. The company must concentrate on the needs and wants of the organization. Price, place, and promotion are also significant for the product to draw the attention of the customers. If an organization follows the mentioned steps or strategies the company will surely be benefited. References Albu, M. Griffith, A. (2006). Mapping the market: participatory market-chain development in practice. Small Enterprise Development, 17(2), 12-22. https://dx.doi.org/10.3362/0957-1329.2006.016Al-Rodhan, N. (2009). Potential global strategic catastrophes. Berlin: Lit.Bikker, J. van der Linde, D. (2016). Scale economies in local public administration. Local Government Studies, 42(3), 441-463. https://dx.doi.org/10.1080/03003930.2016.1146139Castre n, O., Osbat, C., Sydow, M. (2006). What drives investors' behaviour in different FX market segments?. Frankfurt am Main, Germany: European Central Bank.Cohen, W. (2006). The marketing plan. Hoboken, NJ: J. Wiley Sons.Copley, P. (2010). Through a Discourse Analysis lens less darkly: illuminating how SME principals and support agency practitioners see marketing in SMEs. The Marketing Review, 10(4), 353-368. https://dx.doi.org/10.1362/146934710x541320Helpman, E. (2011). Understanding global trade. Cambridge, Mass.: Belknap Press of Harvard University Press.Holden, S. (2006). Consumers. Oxford: Macmillan Education.Hussain, M. Islam, M. (2003). Different Nature of Non Financial Performances and Their Measurement Practices in Financial Services Industry. Humanomics, 19(3), 18-35. https://dx.doi.org/10.1108/eb018886McDonald, M. Dunbar, I. (2013). Market segmentation. Chichester: John Wiley Sons.Meyer, K. Thu Tran, Y. (2006). Market Penetration and Acquisition Strategies for Emerging Economies. Long Range Planning, 39(2), 177-197. https://dx.doi.org/10.1016/j.lrp.2006.04.004Nuseir, M. Madanat, H. (2015). 4Ps: A Strategy to Secure Customers Loyalty via Customer Satisfaction. IJMS, 7(4). https://dx.doi.org/10.5539/ijms.v7n4p78Paley, N. (2005). The manager's guide to competitive marketing strategies. London: Thorogood.Phillips, R. Freeman, R. (2010). Stakeholders. Cheltenham: Edward Elgar.The market for domestic conservatories. (2011). Surbiton.Yu, K., Cadeaux, J., Song, H. (2013). Distribution Channel Network and Relational Performance: The Intervening Mechanism of Adaptive Distribution Flexibility. Decision Sciences, 44(5), 915-950. https://dx.doi.org/10.1111/deci.12040Krstic, I. Becic, S. (2011). Implementation of marketing strategy: Factor of competitive advantage.Marketing, 42(2), 118-126. https://dx.doi.org/10.5937/markt1102118kSmith, B. (2011). The marketplace. Las Vegas, Nev.: Nazca Plains.The Airline market. (2001). [London?].Young, A. Aitken, L. (2007). Profitable marketing communications. London: Kogan Page Ltd.